I remember one story from my childhood. It goes like this: “Once upon a time, a woodcutter asked for a job at a timber merchant. His boss takes an interview and offer him a job with good pay. The woodcutter agrees to join him and from the very next day, he started working there. On…
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Digital Marketing has become inevitable for promoting businesses. For aspiring entrepreneurs and small businesses, it has to be a mainstream platform to market and promote their products and services. A sound strategy is important for any successful marketing campaign and the mediums to execute those strategies are also equally important. In digital marketing, various tools…
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Working professional refers to anyone who earns their living from performing an activity that requires a certain level of education, skill, or training. E.g. Doctors, Commerical Bankers, Chartered Accountants, Engineers, Teachers, Professors, Lawyers, Trainers, Architects, Fashion Designers, Interior Decorators, Consultants, Photographers, Event Managers, etc. Working Professionals are either highly educated or highly skilled in their…
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An aspiring entrepreneur has a vision and passion for starting a business from scratch and has the ambition to transform dreams into reality. If you plan to start your business soon, then you should read this blog to get insights about the things you should keep in your mind. Here are 10 things you should…
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Small Business owners are too much involved in too many processes to operate the business. It may lead to a situation where the business owners find it hard to set priorities. While focusing on the core business, manufacturing the product or delivering services, marketing activities often neglected or treated as the most unimportant aspect. The…
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Being an entrepreneur is the most exciting part of your career. There are challenges you face every day while growing your business and dealing with customers. Different personalities deal differently with the challenges they face in their path. As an entrepreneur, you need to list down all the challenges and segment them broadly such as,…
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As an entrepreneur / small business owner, you work hard to achieve your business goals. There are many challenges faced by entrepreneurs and small business owners while connecting the dots. Marketing is one such dot that many entrepreneurs overlook several times and often consider an expenditure instead of an investment. This thought can seriously affect…
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There are infinite options available today when it comes to choosing a career and it can become a nightmare for some, and select the appropriate institute to learn those essential career skills can become even more troublesome. Digital Marketing (DM) has emerged as the hottest career option. The possibilities in DM are abundant and choices…
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Will Marketing Ever Rule the World? I genuinely believe this era is an era of Marketing. Not agree with me? Please read through this article to understand the perspective of an aspiring digital marketer. Back in the 1990s, I still remember those days, when I used to go shopping for new clothes with my family;…
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It has been more than a decade since we witnessed the emergence of the first social media network Orkut. Many people would not even know that such a thing existed 5 years before. We have witnessed the rise and downfall of Orkut that too in such a little time. However, when Facebook arrived on the…
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