Online Course on Fundamentals of Digital Marketing


Admissions Started!

Fundamentals of Digital Marketing Online Training

"Fundamentals of Digital Marketing"

Digi-Pub India is presenting an online course on “Fundamentals of Digital Marketing”.

“Online Training Program with infinite opportunities”

Course Details:

  • Ideal for: Students, Self-Employed & Working Professionals, Aspiring Entrepreneurs, Small Business Owners, Freelancers.
  • Content Modules: 12 Nos.
  • Duration: 12 Weeks
  • Format: Live Online Classes
  • Conducted by: Ameya Dhumal (Owner, Digi-Pub India)

Your Benefits:

  • Get practical Digital Marketing Training from the Industry experts.
  • Attend sessions from anywhere, anytime at your convenience.
  • You will get the recordings of the videos if you missed any session.
  • Lifetime access to the course curriculum & videos.
  • Practical assignments at the end of every week.
  • Live Q&A sessions to resolve all your queries every week.
  • One FREE Consultation session to improve your digital marketing activities.

Course Contents (12 Weeks • 12 Modules)

Week 01:
Introduction to Marketing

Week 02:
Overview of Digital Marketing

Week 03:
Website Creation

Week 04:
Social Media Management

  • Defition of Marketing
  • 4 Ps of Marketing
  • Defining Marketing Goals
  • Marketing Challenges
  • Digital Marketing vs Traditional Marketing
  • What is Digital Marketing?
  • Inbound vs Outbound Marketing
  • Digital Marketing Platforms
  • Basic Graphic Designing
  • Use of Audio & Video in Marketing Campaigns
  • Introduction to domain name, extensions & website platforms
  • Introduction to Web server & hosting
  • Different types of Website
  • How to build a website from scratch
  • Content Management on Website
  • Introduction to Plug-ins & relevant plug-ins for your website
  • Overview on Social Media
  • What is Social Media Management
  • What is Social Media Marketing
  • Strategies & Ads Management (Facebook / Instagram / LinkedIn / Twitter)
  • Remarketing on Social Media Channels

Week 05:
Search Engine Marketing

Week 06:
Search Engine Optimization

Week 07:
Google Search Console & Google Analytics

Week 08:
Content Writing & Marketing

  • Introduction to Search Engine Marketing
  • Setting up Google Ads Account
  • Overview of Google Ads platform
  • Different types of Campaigns (Ad Group / Keywords analysis / Ad Formats)
  • Set a real-time campaign on Google Ads
  • Youtube Video Marketing Campaigns
  • Remarketing on Search Engine
  • Introduction to Search Engines
  • How Does Search Engine Work?
  • Components of Search Engine
  • Introduction to Google Algorithms
  • On-page & Off-page optimization
  • Introduction to Google Search Console
  • How to Install Google Search Console?
  • Search Appearance
  • Importance of Google Analytics for Business
  • Key Performance Indicators [KPI] in Analytics
  • Introduction to Google Analytics
  • Installing Analytics Code in a Website
  • Introduction to Content Marketing
  • The objective of Content Marketing
  • How to write effective content for your business
  • Types of Content & how to use it for your business
  • Keyword Research for Content Ideas
  • Optimizing Content for Search Engines

Week 09:
E-mail Marketing

Week 10:
SMS / Mobile Marketing

Week 11:
Lead Generation for Business

Week 12:
Marketing Automation Tools

  • Introduction to E-mail Marketing
  • Popular E-mail Marketing Tools
  • E-mail Marketing Goals
  • Account Setup and Settings
  • E-mail Marketing Strategy
  • Creating a Subscriber List
  • Integration of Forms in Website
  • Types of E-mail Marketing Campaigns
  • Creating an E-mail Campaign
  • Mobile Apps Engagement
  • Promoting Site in Mobile Apps
  • Benefits of Mobile Marketing
  • Mobile Ad Formats
  • WhatsApp Marketing Strategy
  • Whatsapp Business Features
  • How Does SMS Marketing Work?
  • Promotional vs Transactional Messages
  • Understanding Lead Generation for Business
  • Why Lead Generation Is Important?
  • Landing Page & Thank You Page
  • Landing Page Vs. Website
  • Best Practices to Create Landing Page & Thank You Page
  • Converting Leads into Sale
  • Understanding Lead Funnel
  • What is Marketing Automation?
  • How to improve campaign effectiveness with marketing automation tools
  • Introduction to various marketing automation tools
  • Setting connection with social media channels and e-mail software
  • Analysing performance evaluation

Course Fees: INR 9,999/- ONLY

Offer Price: INR 1,999/- ONLY
*(If paid before 30 June 2021)

For a 1-to-1 counselling and more information about the course, please book your session now!