COURSE BEGINS ON 15 JULY 2021
Admissions Started!
"Fundamentals of Digital Marketing"
Digi-Pub India is presenting an online course on “Fundamentals of Digital Marketing”.
“Online Training Program with infinite opportunities”
Course Details:
- Ideal for: Students, Self-Employed & Working Professionals, Aspiring Entrepreneurs, Small Business Owners, Freelancers.
- Content Modules: 12 Nos.
- Duration: 12 Weeks
- Format: Live Online Classes
- Conducted by: Ameya Dhumal (Owner, Digi-Pub India)
Your Benefits:
- Get practical Digital Marketing Training from the Industry experts.
- Attend sessions from anywhere, anytime at your convenience.
- You will get the recordings of the videos if you missed any session.
- Lifetime access to the course curriculum & videos.
- Practical assignments at the end of every week.
- Live Q&A sessions to resolve all your queries every week.
- One FREE Consultation session to improve your digital marketing activities.
Course Contents (12 Weeks • 12 Modules)
Week 01:
Introduction to Marketing
Week 02:
Overview of Digital Marketing
Week 03:
Website Creation
Week 04:
Social Media Management
- Defition of Marketing
- 4 Ps of Marketing
- Defining Marketing Goals
- Marketing Challenges
- Digital Marketing vs Traditional Marketing
- What is Digital Marketing?
- Inbound vs Outbound Marketing
- Digital Marketing Platforms
- Basic Graphic Designing
- Use of Audio & Video in Marketing Campaigns
- Introduction to domain name, extensions & website platforms
- Introduction to Web server & hosting
- Different types of Website
- How to build a website from scratch
- Content Management on Website
- Introduction to Plug-ins & relevant plug-ins for your website
- Overview on Social Media
- What is Social Media Management
- What is Social Media Marketing
- Strategies & Ads Management (Facebook / Instagram / LinkedIn / Twitter)
- Remarketing on Social Media Channels
Week 05:
Search Engine Marketing
Week 06:
Search Engine Optimization
Week 07:
Google Search Console & Google Analytics
Week 08:
Content Writing & Marketing
- Introduction to Search Engine Marketing
- Setting up Google Ads Account
- Overview of Google Ads platform
- Different types of Campaigns (Ad Group / Keywords analysis / Ad Formats)
- Set a real-time campaign on Google Ads
- Youtube Video Marketing Campaigns
- Remarketing on Search Engine
- Introduction to Search Engines
- How Does Search Engine Work?
- Components of Search Engine
- Introduction to Google Algorithms
- On-page & Off-page optimization
- Introduction to Google Search Console
- How to Install Google Search Console?
- Search Appearance
- Importance of Google Analytics for Business
- Key Performance Indicators [KPI] in Analytics
- Introduction to Google Analytics
- Installing Analytics Code in a Website
- Introduction to Content Marketing
- The objective of Content Marketing
- How to write effective content for your business
- Types of Content & how to use it for your business
- Keyword Research for Content Ideas
- Optimizing Content for Search Engines
Week 09:
E-mail Marketing
Week 10:
SMS / Mobile Marketing
Week 11:
Lead Generation for Business
Week 12:
Marketing Automation Tools
- Introduction to E-mail Marketing
- Popular E-mail Marketing Tools
- E-mail Marketing Goals
- Account Setup and Settings
- E-mail Marketing Strategy
- Creating a Subscriber List
- Integration of Forms in Website
- Types of E-mail Marketing Campaigns
- Creating an E-mail Campaign
- Mobile Apps Engagement
- Promoting Site in Mobile Apps
- Benefits of Mobile Marketing
- Mobile Ad Formats
- WhatsApp Marketing Strategy
- Whatsapp Business Features
- How Does SMS Marketing Work?
- Promotional vs Transactional Messages
- Understanding Lead Generation for Business
- Why Lead Generation Is Important?
- Landing Page & Thank You Page
- Landing Page Vs. Website
- Best Practices to Create Landing Page & Thank You Page
- Converting Leads into Sale
- Understanding Lead Funnel
- What is Marketing Automation?
- How to improve campaign effectiveness with marketing automation tools
- Introduction to various marketing automation tools
- Setting connection with social media channels and e-mail software
- Analysing performance evaluation
Course Fees: INR 9,999/- ONLY
Offer Price: INR 1,999/- ONLY
*(If paid before 30 June 2021)
For a 1-to-1 counselling and more information about the course, please book your session now!